As both a customer and a company you are probably already aware of how hard it is to understand the nature of privacy policies. But knowing why privacy policies exist is one of the most important things to know about. The reason is that if you don’t understand why companies are creating a privacy policy, basically if you don’t understand why privacy policies exist, then you are never going to understand them. The reason for this is that in order to understand how something works or why it was created you have to understand what it was designed to do. But something else that you need to know is that every company is required by law to post a privacy policy on their website and you must read this policy before you can use the shopping feature on the website or join the website.
But even though these warnings are on virtually every website that you are going to visit, the problem that many of us face is that we have never actually gone and read the agreement or the privacy policy. We usually just check the box and continue on with what we are doing. But basically what happens when we check that box is that we never really understand what we are checking and the reason for that is that we don’t ever take the time to read what the privacy policy consists of so when we check the box we have no idea, let along any understanding of what the privacy policy is or what it actually means.
One of the most important things about privacy policies on various websites is that the policies are written to inform the people using the website how that company or website is going to protect the users’ privacy. Many people are concerned about entering in their personal information on websites because they are afraid that their private information is going to be given to third parties or even worse that the website is not going to protect their payment information, including but not limited to credit card numbers, and that this information is going to get out and then the users’ can become victim’s of identity theft. So as a user of a website it is important that you have a basic understanding of a privacy policy, this way you know what it is supposed to do and what it isn’t supposed to do.
As a company it is important that you understand privacy policies as well so that you can create a great privacy policy that your customer’s are going to feel comfortable with. Basically when it comes to creating a privacy policy you are going to want to create a policy that encourages trust between your website and the people who visit your website. If they feel comfortable and confident in your privacy policy then they are going to be more likely to do business with your company.
But something to keep in mind is that regardless of if you are using the privacy policy or if you are creating the privacy policy you need to know that a privacy policy is designed to protect your personal information that is being entered on the computer. Basically the privacy policy is going to tell the user how their information is being collected and how you as a company are going to use or even how the information will not be used. And then as a business you are going to be responsible for making sure that you follow what your privacy policy says and as a customer you can hold a company liable for what they state in their privacy policy.