Crowdsourced Traffic Data Coming to Google Maps

After beating out Facebook and Apple for the purchase of Israeli mapping startup Waze, Google is now integrating the crowd-sourced Waze traffic updates into its mobile mapping apps.

Google Maps will continue to buy traffic data from third-party vendors, but now that data will be bolstered by real-time updates about accidents and obstacles provided by 50 million Wazers (Waze users).