According to a recent study by Microsoft and Carnegie-Mellon University, a tweet is deemed as more trustworthy when it is retweet by someone you trust, or it contains a URL that you clicked through to. Some of the things that make a tweet untrustworthy are authors with the default Twitter user image, and poor grammar or punctuation. To see the complete list, read this summary at Mashable.
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Tech Tips » How To » How to Make a Trustworthy Tweet